Q: Good morning,
I would like to take advantage of the high level of pessimism in the equity market to initiate some positions in Cdn companies in the consumer sector that stand to benefit the most from the weak economy. My thinking as the fallout from low oil prices,greater use of disruptive technology (re higher unemployment)and high level of consumer debt (approx. 1.65 x income) many more consumers will be more price sensitve and looking for the best value. I know one company you like is Dollarama. Can you provide 5-6 more names that stand to benefit from this potential shift in consumer behaviour and you believe now would be a good time to initiate positions in.
Thanks
I would like to take advantage of the high level of pessimism in the equity market to initiate some positions in Cdn companies in the consumer sector that stand to benefit the most from the weak economy. My thinking as the fallout from low oil prices,greater use of disruptive technology (re higher unemployment)and high level of consumer debt (approx. 1.65 x income) many more consumers will be more price sensitve and looking for the best value. I know one company you like is Dollarama. Can you provide 5-6 more names that stand to benefit from this potential shift in consumer behaviour and you believe now would be a good time to initiate positions in.
Thanks