Q: I have noticed that DOLLARTREE , a US, discount store where every item was sold for a dollar each, has increased their prices by 25% to 1.25. Assuming 7% inflation that leaves an 18 % increase in gross margin; not bad. I expect consumers would not avoid purchases on a 25 cent increase so unit sales should not affected.
Does this sound reasonable?
Would the same dynamic be in play with Dollarama ( although they have an increasingly number of items above a dollar ) ?
Your thoughts are appreciated. Derek
Does this sound reasonable?
Would the same dynamic be in play with Dollarama ( although they have an increasingly number of items above a dollar ) ?
Your thoughts are appreciated. Derek