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  5. SHOP: I remember 20 years ago when I was in university, my brother and I would always say if only we had bought Apple last year because now it’s way too expensive. [Shopify Inc. Class A Subordinate Voting Shares]
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Investment Q&A

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Q: I remember 20 years ago when I was in university, my brother and I would always say if only we had bought Apple last year because now it’s way too expensive. I have a feeling Shopify now may be a similar situation… That is why I have been accumulating at higher and still higher share prices…

Thank you 5i
Asked by James on February 12, 2025
5i Research Answer:

It's a good point: great companies are rarely cheap. The job is to find out WHY they are expensive, and whether that reason is sustainable.