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  5. SHOP: hi Peter can I get your assessment of Lutke as CEO of Shopify, referencing the recent article in the Globe and Mail, "Shopify CEO Lutke says Canada's tariff response 'the wrong choice'. [Shopify Inc. Class A Subordinate Voting Shares]
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Q: hi Peter
can I get your assessment of Lutke as CEO of Shopify, referencing the recent article in the Globe and Mail, "Shopify CEO Lutke says Canada's tariff response 'the wrong choice'. in particular what do you think of his judgement ( and his COO kaz something?? )as he is stating he thinks the Trump tariffs are due to border/fentanyl issues? further, do you see risk owning Shop as his comments may not sit well with many Shop users, and Shop investors. seemingly obvious lack of judgement (or bare faced kissing the ass of Trump and Americans), one wonders if many will see these 2 little immature tech bros in the same light as the out of control Musk of DOGE. I'd appreciate your thoughts on Shop in light of these 2 tech bros.
Asked by chris on February 03, 2025
5i Research Answer:

Like on every stock trade, opinions on topics may be opposite depending on who one asks. Generally, when CEOs make such comments in can cause a flurry of comments and interest, but at the end of the day it is the company's numbers that will move the stock, not any comments. Some who disagree may sell, but for a $220B company these sellers are not likely to move the needle on the stock. SHOP itself may not see a direct hit from tariffs, but its customers may need to second source supply. CEOs are always in the spotlight, but it is the business that counts here for us. The company is growing fast, and has lots of cash. The stock is also up 46% since the election, for what that's worth.