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  5. PRL: It can be irritating to see bought deals but in this case it seems to be immediately accretive What is your take on the deal Propel to Accelerate Global Expansion with the Acquisition of QuidMarket... [Propel Holdings Inc.]
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Q: It can be irritating to see bought deals but in this case it seems to be immediately accretive
What is your take on the deal

Propel to Accelerate Global Expansion with the Acquisition of QuidMarket for US$71 Million and Announces Concurrent C$100 Million Bought Deal Offering of Subscription Receipts
Asked by Leon on September 26, 2024
5i Research Answer:

Raising capital is one (if not the main) reasons to be public in the first place, so it is going to happen with most companies. The acquisition of Quidmarket (owned by Stagemount) looks fine. It expands PRL global base, management stays on, and is immediately accretive even before synergies (amount not specified, however). The UK market has potential and is underserved in the sector (PRL's statement). It adds $27.7M (US) in revenue and the company is nicely profitable. At 7.4X earnings, the deal is valued at below PRL's market value currently, which is good. The $100M financing insures the balance sheet stays strong, and the company's new market cap will now be firmly above $1B, which can be a level that attracts more investor interest. The stock could still sell off somewhat into the deal, considering the discounted price, but overall the acquisition/financing look fine to us. We would be comfortable buying the deal or in the market. The company has done acquisitions in the past ans should be able to integrate this one well.