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  5. GSY: Is it fathomable that GSY could one day expand operations to become a Prime Lender as well? [goeasy Ltd.]
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Q: Is it fathomable that GSY could one day expand operations to become a Prime Lender as well? What about a merger with Laurentian Bank who recently put itself up for sale? Interested in your opinion. Thanks
Asked by Curtis on August 19, 2024
5i Research Answer:

Anything is possible but we highly doubt it. GSY has a solid niche in serving customers that banks do not want, and for the most part banks leave them alone for this business. Were it to compete directly in other areas, banks might take a more aggressive competitive approach.