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  5. ATZ: Hello, I own Aritzia stock. [Aritzia Inc. Subordinate Voting Shares]
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Investment Q&A

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Q: Hello, I own Aritzia stock. I purchased it at its lowest point in 2023, and now it has increased by 63%. The company’s quarterly earnings release is scheduled for July 11. However, I have concerns that the earnings may not be ideal. To preserve my profit, I’m considering either selling the stock or buying a put option. It’s important to note that this stock is in my cash account, so selling it would have tax consequences. I would greatly appreciate your professional advice. Thank you!
Asked by Esther on July 03, 2024
5i Research Answer:

We do not like making portfolo moves based on one quarter. ATZ has some new styles and social media campaigns which could see results in the about-to-be-reported quarter. We think fundamentally, things are fine here. That being said, we have seen other consumer-facing stocks see pressure, as high interest rates cut into shoppers' budgets. So we might see some weakness from that. Stock momenutm is good, and the last quarter was decent. Frankly, this could go either way, which is why a single quarter is never a good holding period. We would not consider it a SELL today and do like it for the long term. But it should be considered above-average risk. Put options are typically very expensive and we would not endorse that as a strategy in general. But in this case, a $37 PUT for July is $1.25, so an investor could risk $1.25 to protect a 63% gain, and we would consider this OK if that premium is maintained. The July put expires after the earnings release so it would offer protection on an earnings-related decline.