Price forecasts are indeed hard to get, but we would not worry too much about that. Prices continue to be set essentially as a monopoly/duopoloy of supply, and marketing plays a very big role in demand and pricing. But we think the overall trend is not great. This article highlights a few reasons. Millenials don't care, and synthetic diamonds are garnering a much bigger market share. LUC shares are very cheap, and good earnings growth is expected next year. But, it is leveraged, and it has not created value: shares are down about 90% in the past decade. The share count has risen about 80M in that time. It also stopped its dividend in 2019. It is priced right, but consider industry risk and small cap risk, and debt levels, we would not miss it if we didn't own it.
5i Research Answer: