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Review of Illumin Holdings Inc.

SEP 05, 2024 - We have been covering Illumin Holdings (ILLM), formerly known as AcuityAds, since early 2022, and from that time we have removed the name from the Growth model portfolio and downgraded its rating by two notches to a ‘C+’. We have maintained coverage on the company until today mainly due to its decent balance sheet and strong cash position. We believe there are better opportunities available elsewhere in the Canadian market.

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