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Review of Illumin Holdings Inc.

SEP 05, 2024 - We have been covering Illumin Holdings (ILLM), formerly known as AcuityAds, since early 2022, and from that time we have removed the name from the Growth model portfolio and downgraded its rating by two notches to a ‘C+’. We have maintained coverage on the company until today mainly due to its decent balance sheet and strong cash position. We believe there are better opportunities available elsewhere in the Canadian market.

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5i Recent Questions
Q: I'm cleaning up my portfolio and would like your take if any of these can come back from the dead? they are all in a registered account so no tax loss available. these all are now less than 1 % of total portfolio would it make sense to add to any (STC, ILLM)?
Read Answer Asked by Dave on July 09, 2025
Q: Hi 5i,

I have some stocks down over 10%, mostly in USD. Do you see any red flags in the following stocks? Its small amounts and timeframe is not a problem.

DCBO
ILLM
KEI
LSPD

AFRM
CRNT
MRVL
NVO
ON
RXST
UPST

Thank you
Read Answer Asked by Francois on May 12, 2025
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