Review of goeasy Ltd.

JUN 13, 2024 - Goeasy (GSY) is a leading non-prime consumer lender that offers leasing and lending products to Canadian consumers. It operates under three main brands: easyhome, easyfinancial, and LendCare. GSY is a well-established non-prime consumer lender that has a history of strong top-line sales growth through its high operating leverage, which in turn allows it to lend out more credit. Due to its long-term resilience, reasonable valuation, continued high growth levels, and ability to gain market share, we are increasing our rating by one notch to an ‘A-‘.