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A-

Review of goeasy Ltd.

JUN 13, 2024 - Goeasy (GSY) is a leading non-prime consumer lender that offers leasing and lending products to Canadian consumers. It operates under three main brands: easyhome, easyfinancial, and LendCare. GSY is a well-established non-prime consumer lender that has a history of strong top-line sales growth through its high operating leverage, which in turn allows it to lend out more credit. Due to its long-term resilience, reasonable valuation, continued high growth levels, and ability to gain market share, we are increasing our rating by one notch to an ‘A-‘.

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5i Recent Questions
Q: Hi Team,
On Jan. 15th Jordan Zinberg from Bedord Park Capital had Gsy as a top pick. He mentioned that GSY has a credit card. Is this true? I knew that the credit card was being looked into and possibly in development but I had not heard that it was active. I tried looking on the goeasy website by the investor presentation hasn't been updated for almost a year now. If you could share any info you have on this that would be great. I would think a credit card could be a big growth engine going forward for GSY.

Thanks,
Shane.
Read Answer Asked by Shane on January 27, 2025
Q: My partner is opening a new TFSA account. What 5 stocks would you recommend for a 10+ year investment today, emphasis on growth?
Read Answer Asked by John on January 27, 2025
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